Entering a market without thorough research? That’s simply not a good strategy! Every country, market, or sector has its own unique charateristics and it is a company’s responsibility to explore and understand these, in order to establish a presence.

My name is Alyssa Schra, a 20-year-old International Business student. I am currently in my last year of the studies, which focuses on specialization and writing my thesis, and that is exactly what I will be doing at Metadecor.

Metadecor has named the United States as a target group since 2023 and is committed to focus more on this region. Such a large and diverse market as America requires a lot of time, energy, and perseverance. My research will consist of analyzing the states of California and New York, including conducting interviews with industry professionals. Through this research, I aim to lay a foundation on which the company can move forward in expanding to the USA.