Metadecor in the footsteps of Columbus

Chicago and New York are part of the itinerary for a short trip to the United States in October to research the market potential for Metadecor. Wilco Pelgröm, CEO of Metadecor, and Caroline Kruit, International Business Developer, embark on a journey of discovery to visit projects, meet people and get a grip on what’s going on in the local design and building industry.

It is entirely fitting that Wilco and Caroline will visit Madison Avenue in New York during Columbus Day (Monday, October 9): “a Metadecor” is perched on the façade of the luxury shoe brand Louboutin, known for its red soles. The façade has the same red wink in the design. Carrying suitcases filled with MD Formatura (pattern F0316 ‘Louboutin’ and coated in a bold red), Wilco and Caroline will visit two congresses, a lot of projects and companies, to explore possible collaborations in the Midwest (in and around Chicago) and New York.

The project on Madison Avenue with 212box architects for Louboutin in 2020, marked the first ‘foot on shore’ of the American continent: it is a unique façade with MD Shapes and MD Formatura. Another project, with ceilings made with MD Designperforation for a penthouse on Kent Avenue, soon followed. We really would love to have new projects in the US and to create challenging projects in this very ambitious environment. We have planted our first ‘flags’: now is the time to conquer the market.

We expect that the conversations in Chicago and New York will be about architecture, feasibility, budgets and planning. But topics like energy efficiency, the circular building economy, healthy cities, BIPV and biodiversity will undoubtedly be on the table too. We are familiar with these topics, for they are discussed daily within the project teams in our headquarters in The Netherlands. The façades Metadecor is co-creating and producing in and for Europe, answer to those topics. Perhaps the priorities in the US are different, perhaps the definitions are not the same. We will hear and see!

Metadecor has been working internationally for years. We completed projects all over Europe, in South Korea, Angola, the Dutch Antilles, Saudi Arabia, and the UAE. With every project, we discover a new part of our planet and with every project we want to make a positive contribution to the local architecture and built environment. We invite you to join us on our journey!